HomeToysYann Fresnel, Our French Link-- International Plaything Information

Yann Fresnel, Our French Link– International Plaything Information

Yann Fresnel, Our French Link– International Plaything Information

The USA is well offered when we have details on various other plaything markets. I am happy to report that Yann Fresnel, a leading French exec in the Plaything Sector, has actually consented to discuss his residence plaything market “France” with a total introduction of the 2022 year. Mr. Fresnel bases his remarks upon information from NPD, the French Plaything Federation, as well as his monitorings as well as viewpoints.

Yann has 29 years of experience marketing Plaything items to sellers as well as e-retailers in Europe. He has actually benefited business like Berchet (Smoby), Newell brand names, BERG Toys, as well as SmarTrike.

Yann began his plaything sales working as a consultant, in Might 2021. Hed called it Plaything Impact It stands for international Plaything companies in Europe as well as France.

He carries out straight sales & & advertising and marketing with sellers/ e-retailers.

If you are wanting to purchase France as well as get in straight to retail, you can find out more regarding Yann on LinkedIn or by calling him at +33 6 48 94 02 05 or emailing him at [email protected]

T he French plaything market supplied unsatisfactory cause 2022 with a -2,6% sales reduction It is still a great number contrasted to 2019 (prior to COVID) +2,1% sales rise.

French customers purchased really late this year (not like 2021 when they expected scarcities) Reasons consisted of trouble with the battle in Ukraine, financial anxiety, as well as solid rising cost of living (+6,2% worldwide however much less in Toys). Additionally, individuals hung out seeing television in November/December with the Football globe mug (France remained in the Last), as well as also the climate was as well warm for this period. October was -16%, as well as November– was 12%. The marketplace was down -6% at the end of November.

December was excellent (+4,4%) with another weekend break as well as particularly a huge thrill recently prior to Xmas (+18%). December was 28,6% of complete sales in 2022 (26,8% in 2021).

Complete income was 4.4 billion Euros, making FRANCE the leading 3 market in EUROPE with Germany as well as UK as well as the leading 5 worldwide.

System quantity lowered by 11%, however the typical invest per plaything boosted by 10% to 18.2 Euros (rising cost of living). Toys over 30 Euros retail boosted by +3%, as well as Toys listed below 20 Euros retail lowered by 9%

Uniqueness were 21% of complete sales (+2%).

Of 11 extremely groups tracked by NPD, 3 only were up (8 in 2015). Digital Junior was +14% (smaller sized classification with 3% of worldwide sales), activity porcelain figurines were up +9% (6% of worldwide sales), as well as structure +3% (13% of worldwide sales). Gamings & & Puzzles are still classification N ° 1 with -3% (19% of worldwide sales)


Physical stores stood for 73% of plaything sales while online was 27%

Hypermarkets have actually been doing much less over the last few years, as well as non-food areas are being run by professionals ( ONLINE CASINO with LA GRANDE RECRE as an instance). They lowered sales by 5%

Plaything Specialists/ Modern acquired market share (sales boosted by 2%)

French online sales lowered by 7% after strong development throughout COVID time (+24%) (stores were shut for some months as a result of lockdowns). Shopping stands for roughly 27% of complete sales.


The Lego Team (+2%), Mattel (up), as well as HASBRO (down) are 2 of the leading 3 gamers. The leading 10 are doing greater than 50% of worldwide sales.


It has actually been a great year once again with solid task with flicks. The leading licenses are POKEMON (+ 2 numbers), VTech infant, Paw Patrol, Barbie, as well as Harry Potter.


Made in France” represent 14% of complete sales ( steady). They have a growing number of presence with their Fairs, media insurance coverage, as well as room in Xmas directories.

Kid-adult video games are truly expanding, standing for greater than 20% of complete sales (+4% age twelve+). They have an unique room in Xmas directories (Gamings, Figurines, developing with licenses).

Pre-owned playthings are truly expanding with brand-new business (online) as well as offline, like King Jouet Ocaz (7 devices). Plaything professionals are blending timeless brand-new playthings as well as pre-owned ones in their stores.

Individuals are recycling playthings for carbon impact as well as rate degree. 10% of the quantity is pre-owned playthings.

A brand-new regulation in France has actually entered into result with eco engagement for suppliers/distributors to accumulate playthings (6000 factors). They wish to stay clear of 100 000 Tonnes of playthings mosting likely to the rubbish as well as develop tasks for recycling them. This is a solid pattern for the future.

As an outcome of COVID, rate boosts, as well as the eco-friendly effect of environment modification, the pattern is to work with carbon impact as well as minimize expenses that arise from the long-production procedure in China.

Plaything vendors are creating a growing number of in Europe (also personal tag will certainly go a growing number of in Europe).

A vital brand-new European Plaything Program,” Straight Sourcing Toys & & Gamings,” will certainly be kept in Amsterdam (very easy gain access to) from 10th to 12th October 2023.

It will certainly be arranged like in Deauville (France), with reserved conferences in an exclusive area. 50 Plaything vendors will certainly fulfill 150 European retail Purchasers for personal tag & & FOB.

For 2023, there is a fad of creating “Micro” Toys.

Disney will certainly have solid task with the 100th wedding anniversary. Some flicks like “Astérix & & Obélix,” Spiderman, Transformers, Barbie, Ninja Turtles, Paw Patrol, as well as Celebrity Wars ought to press Plaything sales.



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